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DAS General Management




Gek San - profile pic

 Chief Executive Officer

Mr Lee Siang

Chief Financial Officer 

Ms Chai Soo Chiao

 Director of

Human Resource &

Corporate Services

Ms Quek Gek San


Director of MOE-aided DAS

Literacy Programme &

Staff Professional Development

Ms Geetha Shantha Ram


Ashraf- profile pic1

Director of Specialised

 Educational Services

Mr Nor Ashraf Samsudin


Director of Learning

Centres & Outreach

Ms Fanny Foo


Head of DAS Academy & Director (Postgraduate Programme)

Ms June Siew 

Programme Director of SES

Maths and Assessments, 

SES Specialist Tutoring and

Head of DAS International

Ms Anaberta Oehlers-Jaen



Lee Siang


Mr Lee Siang assumed the post of Chief Executive Officer on 1st September 2014. He oversees the work of the DAS HQ Branches operations, supervises the management of the three DAS Divisions, namely the MOE aided DAS Literacy Programme (MAP), Specialised Educational Services (SES) and the Learning Centres and Outreach Division. He also sits on the Board of DAS subsidiaries, DAS Academy and DAS International. Siang is a member of the US - based International Dyslexia Global Partners Committee. He has 25 years of experience in leadership and management of which 15 years is at senior level in non - profit organisations.


Siang observes that "unlike other industries, work in a non-profit organization gives you immense satisfaction that your efforts are helping clients who need your support and who are likely to not receive it otherwise!"  


Siang joined the DAS in December 2001 and has played a key role in the rapid growth of the DAS Group into a thriving social enterprise with a multi-disciplinary professional work force that provides a continuum of psychological, educational and training services for over 3,000 dyslexic students, their teachers and parents in 13 centres in Singapore. The DAS has also increasingly reached out to regionally. He emphasizes that the DAS must view itself as a social enterprise and management "must strive to fulfil our social mission by combining entrepreneurial and business skills with the philanthropic characteristics of non-profit organisations".


Siang obtained his Bachelor's Degree from the National University of Singapore via the sponsorship of a Singapore Armed Forces Training Award. He also has a Postgraduate Diploma in Financial Management from the Singapore Institute of Management, a Masters in Business Administration from the University of Western Australia, a Certificate in Dyslexia Studies, a Postgraduate Certificate in Teaching and Learning in Higher Education from the London Metropolitan University and a Postgraduate Certificate in Specific Learning Differences, also from the London Metropolitan University. It is this unique balance of experiences and qualifications that has allowed Siang to oversee the diverse services and functions of the DAS Group.

Ms Chai Soo Chiao


Soo Chiao has a Master in Business Administration and a Bachelor in Accountancy (Hons) from the National University of Singapore. She is also a Chartered Accountant (Singapore) and has over 20 years of working experience. She started her career as an external auditor with Price Waterhouse before joining the commercial sector. She has worked as a Management Consultant, Internal and Financial Controller of various organizations. Prior to joining DAS, she spent 13 years as the Chief Financial Officer of Oakwood Asia Pacific, which manages some of Asia's finest serviced apartments in China, India, Japan, Korea, Thailand, Philippines and Indonesia. 

Ms Quek Gek San


Gek San has a Diploma in Business Studies from Ngee Ann Polytechnic and a degree in Management Studies from University of London, and a Postgraduate Diploma in HR and Reward Management from Singapore Human Resources Institute. She has passed Levels 1 and 2 of Chartered Financial Analyst examination (USA). She has obtained a Teaching Award for Foundation Modules from British Council Singapore Teaching Award for Young Learners.


Gek San has six years of working experience in IBM Singapore in Finance and Corporate Communications. She has worked 10 years in Reuters as Team Leader for Pacific market and Company Financial Reports.

Ms Geetha Shantha Ram


Geetha Shantha Ram is the Director of the MOE-aided DAS Literacy Programme (MAP) and has led curriculum enhancements for the DAS through the Essential Literacy Approach and the current integrated MAP curriculum. Besides MAP, Geetha oversees the Staff Professional Development division and the DAS Research Committee  and is also an advisor in the Register of Educational therapists (Asia) (RETA).  Formerly, the Assistant Director of the DAS Academy, Geetha trained Allied educators, parents and other professionals and continues to present at conferences, most recently at the 2014 International Dyslexia Association Conference.


Geetha has a Masters in English (NUS) and a Post Graduate Certificate in Learning and Teaching in Higher Education (Distinction) (LMU) while currently pursuing her doctorate. With over 12 years of experience supporting children and adults in the area of dyslexia, Geetha constantly aspires to provide a quality service to dyslexics that searches for and realises their true potential and provides them with a view to appreciate their own unique gifts.


Mr Nor Ashraf Samsudin


Ashraf has spent the last 10 years teaching and coaching dyslexics and students with learning differences and is now the Director of Specialised Educational Services. Prior to this, he was appointed as the Assistant Director of Education, taking the lead in various curriculum development projects across the different programmes at DAS. During this time, he also presented numerous workshops and talks to parents, educators and professionals around the island to help spread the awareness of learning differences as well as to provide useful and practical strategies for them.


Ashraf has a Post Graduate Certificate in Learning and Teaching in Higher Education, London Metropolitan University and is currently undergoing his Masters in Education (Leadership, Policy and Change) with Monash University. With his training in dyslexia and in Neuro Linguistic Programming, he blends knowledge from these two fields to deliver programmes which emphasises importance on the acquisition of not only the hard skills but the soft skills as well.

Ms Fanny Foo


Fanny Foo completed her A Levels at Temasek JC and Higher Diploma by Shatec jointly with Ecole Hoteliere de la SSH Lausanne (Switzerland) and National Productivity Board. It was sponsored by Westin Hotels under Starwood Properties.


Fanny started as a management trainee in the hospitality industry. She was one of the 2 pioneers to be sent to Miyako Hotel, Kyoto, Japan, for a 3 months exchange program.As a Conventions Services Manager, she handled the MICE (Meeting, Incentives, Conventions and Exhibitions) market of up to 3,000 people. Some of the high profile groups she was involved in were: Visit of US President George Bush’s and Queen Elizabeth’s visit.


Fanny was then headhunted to head the PICO office based in Kuala Lumpur. After leaving PICO Malaysia, she headed a trading office under All Beijing (M) Sdn Bhd to do business development , sale and distribution of raw materials from China in Malaysia. In 1998, she was a Sales and Marketing Manager for Great World Serviced Apartments in 1998 and Swissotel Stamford in 2000. Due to family commitments she left her full time job in 2002 and embarked on volunteer work at various organisations.


In 2010, Fanny joined DAS as the Centre Manager for Queenstown and Bishan Learning Centres. In 2012, she became the Assistant Director of Learning Centres and Outreach and presently the Director of Learning Centre and Outreach.

Ms June Siew

June is a Fellow of the Register of Educational Therapists (Asia), who started her career with the DAS in 2004.  She has over eight years of local and overseas experience in providing training for parents and educators in the field of Specific Learning Differences. Having supported children with dyslexia as a Senior Educational Therapist, June is also able to offer practical strategies in her course design and delivery. Her academic achievements include a Master of Arts in Specific Learning Differences (Distinction) and a Post Graduate Certificate in Learning and Teaching in Higher Education (Distinction), London Metropolitan University, UK; a Bachelor of Arts in Psychology (Merit), National University of Singapore and a Diploma for Teachers and Trainers in Dyslexia Studies, Cambridge International Examinations, UK. She is also a qualified trainer with the Advanced Certificate in Training and Assessment (ACTA) by the Singapore Workforce Skills Qualification (WSQ). 

Ms Anaberta Oehlers-Jaen 


Ms Anaberta Oehlers-Jaen made a career switch from the Robinson's group of companies as Group Merchandise Controller to join the DAS in 2005 as an Educational Therapist. She holds a Masters Degree in Special Needs from NTU, BA( English Language and Literature) from SIM,  a Postgraduate Certificate in Teaching and Learning in Higher Education from the London Metropolitan University as well as a Cambridge International Diploma for Teachers and Trainers (Dyslexia), along with Early Childhood Diplomas. She has Fellow status at RETA ( Registrar of Educational Therapists (Asia) and is also a Senior Educational Therapist.


For 4 years, she was the Pre-school Manager of the DAS Pre-school Service actively involved with children at risk of literacy delay. Anaberta who is also actively involved in research has also delivered at conferences in Singapore and Hong Kong. Her recent paper in 2014 was on the Program Evaluation for Specialist tutoring as well as actively, overseeing the development of the Maths Program.


Her background of more than 15 years in the retail service line, has translated her into adopting a high level of professional service for both the students and parents through Specialist support and Assessments.  She hopes to share the same philosophy which she has embraced at the DAS as her personal ethos in helping all children achieve in her current portfolio both in Singapore and the region.