DAS brings dyslexia awareness to the Central Business District
World Dyslexia Awareness Week 2018 at UOB Plaza Atrium at Raffles Place

SINGAPORE, 5 OCTOBER 2018 – The Dyslexia Association of Singapore (DAS) today extended awareness about dyslexia and other specific learning differences (SpLD) to the city centre, with the support of United Overseas Bank (UOB). An exhibition, which was opened to the general public, was held from 9am to 5pm at the UOB Plaza Atrium at Raffles Place, bringing the World Dyslexia Awareness Week (WDAW) to a high note.

The exhibition presented key facts about dyslexia through poster and video displays to enable the public to understand reading, writing and other challenges faced by children with dyslexia, as well as interventional services available from DAS for these children. Visitors also deepened their understanding of dyslexia through interactive games and appreciated the many talents of children with dyslexia through a display of artworks created by DAS students from the DAS ‘Artventure’ programme. The event also raised funds for needy children with dyslexia through the sale of books published by DAS and donation boxes.

DAS also conducted an awareness talk on dyslexia for UOB employees, sharing insights on the causes, signs and intervention strategies of dyslexia.

The event is part of a series of activities by DAS from 1 to 7 October 2018, in commemoration of WDAW. So far, DAS has amassed about 23,000 views and 900 shares within 24 hours for its ‘I WISH YOU KNEW’ video capturing voices of children with dyslexia; engaged more than 150 participants at their seminar for professionals and parents working with children with SpLD; and launched the ‘DARE TO DREAM’ fundraising campaign that aims to raise $100,000 to support financially needy children with dyslexia.

“DAS is very thankful to UOB for their support towards children of dyslexia and is excited to take our partnership a step further by holding this awareness event at their premises in the heart of CBD. Parents of children with dyslexia may not understand why they are struggling with learning in school. Through such collaborative efforts with corporate partners, DAS hopes to help more working parents understand dyslexia and other SpLD and gain access to interventional support that will help their child achieve their fullest potential,” said Mr. Lee Siang, CEO of DAS.